STATEN ISLAND, N.Y. — Nelly Etelzon, 26, remembers when she was a kid and her moms and dads would place a phase stool by the sink in their barber store so she could clean clients’ hair.
For as extensive as she could recall, the Tottenville resident helped her dad and mom, Mike and Ada Etelzon — who immigrated to the United States from Russia additional than 30 several years back — at Mike’s Barber Shop, which they personal, in Excellent Kills.
“I mainly grew up in the hair planet,” she reported. “I watched my mother and father slice hair and do the job hard jogging their effective business enterprise. …I was usually my father’s minimal assistant. My mom, again in Russia, did women’s hair, so she confirmed me a handful of things.”
It was not prolonged prior to Etelzon resolved to go to Paul Mitchell elegance university to become a hairstylist.
“I preferred to maintain hair in our relatives,” she claimed.
Following doing work for 5 several years at other salons, she reported she required far more duty, and to run her have organization, like she viewed her mom and dad do for so lots of several years.
“I know it is a whole lot of tricky perform. I have viewed my dad for several several years. But I genuinely desired to personal my own company,” said Etelzon.
That is when she decided to open up the Excellent Kills-dependent Usually Stunning Hair Salon, in a Hylan Boulevard storefront formerly occupied by a spa her moms and dads owned.
But that was ideal prior to the coronavirus (COVID-19) pandemic shuttered the world. This place her programs on keep. It wasn’t until finally fall 2020 that she was equipped to start off renovating the salon place. She was last but not least in a position to open the salon this week.
THE SALON
Etelzon claimed she has eight stations for a myriad of hair and makeup companies, from colour and cuts to blowouts and make-up for specific occasions. She is also searching to hire several stylists to operate at the new salon.
“I really like executing shade, primarily highlights and balayage. I am extremely innovative and see hair as my canvas. … My favored portion of my work is viewing people content when I completely rework their complete search. It’s the greatest emotion in the earth looking at other females come to feel and glimpse incredible soon after I’m accomplished undertaking their hair,” she stated.
“I have the dedication to perform challenging to realize success in my desire of staying a profitable salon operator. I’m a group participant and have a lot of passion for my perform. I generally choose the time to be affected individual with purchasers, and make positive they always go away with a smile,” Etelzon extra.
Usually Lovely HAIR SALON AT A Glance
Handle: 4081 Hylan Blvd., Fantastic Kills
Web-site: alwaysbeautifulsalon.com
Instagram: www.instagram.com/alwaysbeautifulsalon
Facebook: www.fb.com
New Companies in Concentrate is a weekly column that relates the stories of new Staten Island organizations homeowners.
If you have a new enterprise on Staten Island, e-mail porpora@siadvance.com.
Tracey Porpora is the company writer and Sunday manager for SiLive.com/Staten Island Advance.
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