October 27, 2021

Wins Women

Wheres Your Shopping & Women

All New Beauty Launches Arriving in August 2021

10 min read

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Another month, another batch of beauty launches that are equally (or maybe even more) exciting than last month’s. While January might start the new year, for students, August is the month of new beginnings.

As you know, back-to-school season is no joke. So, while you’re busy figuring out what school supplies you haven’t yet bought or which backpack will go with all your ‘fits (the IKEA tote that went viral on TikTok is a great option), we’re also sharing the best beauty launches dropping in August to make any potential shopping sprees easier – from mascaras that will give you all the volume your lashes need to overnight moisturizers that are worth every penny.

Be sure to keep coming back to this article weekly because we’ll be updating all the drops you don’t want to miss out on!

Freck Slimelight Multi-Mineral Hologram Highlighter

Formulated with a blend of essential minerals, Freck’s new slime highlighter is lightweight, buildable, and long-wearing. The unique HD pearls in the formula provide multi-dimensional luminosity that’s like no other highlighter you’ve tried. (Trust me, I’ve tried it and love it!) Whether you opt for Space Face (a violet/purple shade), Beam Machine (bronze/pink), or Big Bang (gold/green), these can be used as-is or mixed with your blush or foundation for a more subtle finish.

MERIT’s New Shade Slick Shades

Described as a hybrid between a lip oil and a light stain, MERIT is launching four new shades of its shade slick. The brand listened to customers’ feedback and filled the void in its roster with the release of Bel Air (a warm clear shade), Cara Cara (soft red-orange), taupe (neutral tan), and Falcon (deep brown.) Aside from giving your lips some color, MERIT’s shade slicks will also provide much-needed hydration thanks to the blend of rosehip oil, jojoba oil, and shea butter. Shade Slick is available for $24 at Sephora but MERIT has also launched a limited-edition box set with the new shades for $75, exclusively sold via the brand’s website.

MERIT Shade Slick Tinted Lip Oil

Tata Harper Skincare Superkind Bio-Barrier Serum

The Superkind Bio-Barrier Serum’s all-in-one formula helps brighten and hydrate your skin, which makes for a more youthful look. Seriously, with 26 high-performance ingredients and Barrier Maintenance Technology, your skin barrier will thank you.  

Tata Harper Skincare Superkind Bio-Barrier Serum

Kosas The Big Clean Volumizing + Lash Care Mascara

Kosas took into account customers’ feedback regarding its Big Clean mascara and updated the formula for longer wear. What’s the difference this time around? Well, now the formula includes biodegradable plant-based sugars that work as a natural binder, are clean, and help with the longevity of the wear. 

Kosas The Big Clean Volumizing + Lash Care Mascara

Pear Nova Soy Nail Polish Remover

Pear Nova’s Soy Nail Polish Remover is ideal if you want a cleaner product when for your at-home nail journey. It contains tea tree oil, which is known to aid in soothing painful and irritated cuticles and also has antibacterial and antifungal properties that will help prevent nail fungus. It’s a win-win product! 

Skin Proud Skin Care Brand

There’s a new skin care brand for Gen Z. Say hi to Skin Proud, a brand that’s based around transparency, both in ads and its products. Skin Proud has implemented a strict no-photoshopping policy in its skin care ads and all of its products are PETA-approved, 100% vegan, and cruelty-free. You can find the brand at Walmart and Walmart.com.

Skin Proud Recharge Serum, Overnight 0.5% Retinol Serum

Summer Fridays Heavenly Sixteen All-in-One Face Oil

Summer Fridays’ new face oil is here to join your skin care routine, whether you opt to use it as your final step or as an add-on to your fave moisturizer. Made with a blend of 16 non-comedogenic, vegan oils, this product is formulated to help boost your skin’s elasticity. 

Summer Fridays Heavenly Sixteen All-in-One Face Oil

Anastasia Beverly Hills Magic Touch Concealer 

Anastasia has launched its first-ever concealer. Available in 25 shades that do not oxidize, its lightweight yet long-wearing formula delivers buildable medium to full coverage and it promises to instantly brighten and even out your complexion.

Anastasia Beverly Hills Magic Touch Concealer

Dermalogica BioLumin-C Gel Moisturizer

Dermalogica’s BioLumin-C Gel Moisturizer features a weightless, Vitamin C-rich gel formula that works to help strengthen skin’s moisture barrier. It’s also said to deliver immediate, glowing results. 

Dermalogica BioLumin-C Gel Moisturizer

Keys Soulcare Radiant Eye Cream

Lock in moisture around your eyes with Keys Soulcare’s new eye cream. Infused with peptides, sunflower oil, and even gold, this formula promises to minimize the appearance of fine and dry lines.

Keys Soulcare Radiant Eye Cream

Victoria Beckham Beauty POSH Lipsticks

Victoria Beckham Beauty welcomes four new shades to its POSH lipsticks lineup. Fire, Jump, Spark, and Twist are inspired by and named after one of Victoria’s personal memories. Alongside their rich color, they also offer deep moisture.

Victoria Beckham Beauty POSH Lipsticks

Mielle Oats & Honey Summer Collection

Soothing and moisturizing, Mielle’s summer collection takes oats and honey as its main ingredients. New products include the Oats & Honey Soothing Shampoo and Conditioner, the Oats and Honey Soothing Hair Balm, the Oats & Honey Soothing Leave-in Conditioner, and the Oats & Honey Soothing Scalp Stick. Though Mielle is available at Target and Walmart, the Oats & Honey line is exclusive to mielleorganics.com.

Aside from creating new products, Mielle also partnered with the Susan G. Komen foundation with this launch, pledging $100k that will go towards the foundation’s African American Health Equity Initiative. According to a press release, AAHEI sets out to “provide African Americans with more accessible health resources and funding for healthcare.”

Oats & Honey Soothing Conditioner

REFY Summer Skin Collection 

British brand REFY, which recently went viral on TikTok for its brow gel, has launched its Summer Skin Collection at Sephora. The collection, which includes a bronzer, blush, and a highlighter, is designed to simplify your makeup routine and to be worn all year round – despite its name!

CHI 3-in-1 Hot Smoothing Dryer Brush

Combine drying and styling your hair in one step and product with CHI’s 3-in-1 Hot Smoothing Dryer Brush. With CHI Ceramic and Ionic Technology, it reduces frizz and increases shine, helping to minimize flyaways and heat damage.

CHI 3-in-1 Hot Smoothing Dryer Brush

BeneFit POWmade Brow Pomade 

One of the internet’s fave brow brands has launched a full-pigment brow pomade. BeneFit’s new POWmade Brow Pomade features a lightweight and blendable formula that creates the most hair-like brows with just a few strokes. Plus, each of its eight shades provides 36-hour coverage. 

Benefit Cosmetics POWmade Waterproof Brow Pomade

ILIA Beauty Fullest Voluminizing Mascara

While Ilia’s Limitless Lash Mascara is perfect for the no-makeup makeup look, the brand’s new Fullest Mascara is the one to go to when you’re going out. Its hourglass brush gives fuller and bolder lashes with each stroke.

Fullest Voluminizing Mascara

Tatcha Indigo Overnight Repair

I was able to test this product before its official launch and it passed with flying colors. Its formula – filled with Japanese Indigo, Mondo Grass, Hadasei-3™, and ceramides – visibly calmed my irritated skin. I woke up each morning feeling my skin barrier was stronger and more radiant, during a time when every other moisturizer was further irritating my eczema. So, yes, it is worth its $88 price tag.

Cover FX Power Flex Mascara

Cover Fx welcomes its first-ever mascara to its lineup. Just like all of the brand’s other products, the Power Flex Mascara is vegan, cruelty-free, and truly delivers. If you’re looking for crazy volume and a clean formula, this mascara is the one. And you’ll have to thank the genius dual-sided, hybrid brush that perfectly envelops lashes.

Cover FX Power Flex Mascara

Kiehl’s Since 1951 Retinol Daily Micro-Dose Serum

Formulated with the brand’s hero ingredient, aka Pure Retinol, this new serum from Kiehl’s also contains ceramides and peptides to help fortify your skin barrier. It’s also perfect to help increase your skin’s tolerance to retinol starting from the very first use, minimizing the uncomfortable side effects associated with retinol.

Kiehl’s Since 1951 Retinol Daily Micro-Dose Serum

Nécessaire Scalp Duo

Our favorite body wash brand has now launched shampoo and conditioner. Nécessaire’s Scalp Duo is all about cleansing and soothing your scalp with its dermatologist-tested, hypoallergenic, and fragrance-free products.

Biossance Squalane + Amino Aloe Gentle Cleanser

With its blend of ingredients like aloe vera and moringa extract, this gentle cleanser from Biossance calms, soothes, and quenches your skin to give you a healthy glow.  

Biossance Squalane + Amino Aloe Gentle Cleanser

Nudestix Dark Romantics Kit

Including a mix of new shades and original Nudestix must-haves, these multi-tasking (and waterproof) creamy eye pencils are the 3-in-1 product (eyeshadow, eyeliner, and eye primer) you never knew you needed.

Peace Out Repairing Moisturizer

If you trust Peace Out to combat your acne, you’ll love its latest product. Peace Out’s Repairing Moisturizer is all about refining the look of pores while providing lightweight hydration and minimizing redness. Plus, it’s only $28!

Make Acid Phase Multi-AHA Exfoliation Solution

Formulated without formaldehyde and with high-purity glycolic acid along with malic, tartaric, vegan lactic and pyruvic acids, this solution will help exfoliate, brighten, and enhance your complexion. 

Acid Phase Multi-AHA Exfoliation Solution

Lime Crime Freckle Pen

The faux-freckle beauty trend isn’t going anywhere anytime soon and Lime Crime knows that well. That’s why the brand has launched its Freckle Pen in two new shades: Mocha and Magenta. 

Peach & Lily KP Bump Boss Microderm Body Scrub

The brand that brought you the perfect serum for glass skin now welcomes its first body product. Peach & Lily’s KP Bump Boss Microderm Body Scrub is perfect for those who have Keratosis Pilaris since the formula of this product is all about giving your skin a strengthening boost to keep it looking smooth and resilient.

Peach & Lily KP Bump Boss Microderm Body Scrub

Clé de Peau Beauté Radiant Fluid Foundation Natural

Stay dewy and protected from UV rays with Clé de Peau Beauté’s Radiant Fluid Foundation Natural, which is long-lasting and offers medium coverage. Thanks to its formula, your skin will also improve its radiance over time.

Radiant Fluid Foundation Natural

Beautycounter Think Big All-In-One Mascara

You can never have too many mascaras. Beautycounter’s newest Think Big All-In-One Mascara gives you a buildable formula so you can decide how much drama you want to bring. 

Think Big All-in-One Mascara

KVD Beauty Epic Kiss Nourishing Vegan Butter Lipstick 

KVD Beauty’s Epic Kiss Nourishing Vegan Butter Lipstick is packed with intense pigment for an instant, one-swipe color. The color payoff we want and the hydration we need? Say less.

KVD Epic Kiss Nourishing Vegan Butter Lipstick

Amika Power Hour Curl Refreshing Spray

Whenever you feel like your curls are losing their bounce, Amika’s Power Hour Curl Refreshing Spray is there to rescue them. It adds moisture, increases shine, and refines your curls thanks to its light hold and protection against frizz. 

Power Hour Curl Refreshing Spray

Simihaze Beauty

The sibling duo isn’t leaving DJing behind, instead, they are also adding beauty moguls to their résumé. Simihaze Beauty is all about combining skin-loving formulas that include ingredients like hyaluronic acid and jojoba oil and innovative textures to create optimal beauty looks.

SUN FLUSH All-Over Face Tint

Good Molecules Gentle Retinol Cream

Good Molecules’ Gentle Retinol Cream is vegan. Instead of including alcohol, PEGs, fragrance, or, ethoxylated ingredients, it’s filled with 0.1% retinol, bakuchiol, and grapeseed oil to help soften the look of fine lines and wrinkles and to boost the effects of retinol without irritation. 

One/Size Turn Up the Base Butter Silk Concealer

One/Size welcoming 24 shades of a water-proof, medium-to-full coverage concealer to its roster this month. Infused with avocado and mango butter, these silk concealers promise a matte finish but with all the hydrating benefits.

ONE/SIZE by Patrick Starrr Turn Up the Base Buttersilk Concealer

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