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All New Beauty Launches Arriving in September 2021

All New Beauty Launches Arriving in September 2021
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As Hot Girl Summer approaches its sunset, September’s beauty launches are here to aid in that seasonal transition. If you’re heading back to school or entering your office’s return-to-work phase, your day-to-day is bound to change, so embrace the chance to reinvent your beauty rituals as well.

The beginning of fall may mean at-home pedicures and nourishing skin care for some, or cozying up with candles for others… September’s new launches run the full gambit. As summer comes to an end, September comes with new takes on your beauty shelf staples and wishlist-worthy goods to splurge on. As usual, keep an eye out because we’ll be updating this list with new beauty launches as the month goes on!

Elaluz, the beauty brand by Camila Coelho, is back with a new product: an oil-infused lip gloss. With intense payoff for both color and shine, the gloss comes in five gorgeous colors: Atrevido, Beijos, Cafe Com Leite, Caramelo, and Picante. (Warning: you might want all of them.)

Elaluz Oil-Infused Lip Gloss

Elaluz, the beauty brand by Camila Coelho, is back with a new product: an oil-infused lip gloss. With intense payoff for both color and shine, the gloss comes in five gorgeous colors: Atrevido, Beijos, Cafe Com Leite, Caramelo, and Picante. (Warning: you might want all of them.)

Elaluz Oil-Infused Lip Gloss

Morphe Make It Big Plumping Lip Gloss

Morphe’s new plumping gloss comes in 10 shades in the clear, pinks, browns, purple, and berry families. The formulation is vegan, and to top it all off, it’s a steal at only $12. (That means that even if you end up getting more than one shade, your cart sum will be somewhat resonable.)

Make It Big Plumping Lip Gloss

Morphe Make It Big Liquid Liner

If you’re trying to #rebrand for fall, a thick, graphic liner sounds like a great way to go. Also from Morphe, the new Make It Big liquid liner is long-wearing (up to 18 hours), water-resistant, and smudge-proof.

Morphe Make It Big Liquid Eyeliner

Milk Makeup Bionic Blush

Milk Makeup is every Hot Girl’s go-to brand because not only does it look natural and dewy, it actually performs and lasts all day. Now, the brand has officially launching its first liquid blush product in four gorgeous shades:

M-61 Vitablast C Eye Concentrate

M-61’s newest addition to the Vitablast family is a Vitamin C eye treatment aimed to target dark under-eye areas. The product is formulated with a very stable Vitamin C, as well as nourishing and brightening ingredients like Vitamins B5 and E, sea buckthorn, gallic and kojic acid, and more. 

Vitablast C® 15% Eye Concentrate

Amika The Kure Intense Bond Repair Mask

Amika’s newest hair mask is a powerhouse of hydration and nourishment. It’s full of oils and butters that are rich in vitamins, minerals, and fatty acids. The product also features an innovative bond cure technology that targets the hydrogen bonds in the hair, keeping your tresses from looking frizzy and dull.

amika The Kure Intense Bond Repair Hair Mask

Clé de Peau Beauté x Oscar de la Renta Collection

The new collab from Clé de Peau Beauté and Oscar de la Renta is equal parts gorgeous and luxurious. It comes with a full-size jar of Clé de Peau’s Enhancing Eye Contour Cream Supreme (a personal fave of Oscar de la Renta’s creative director, Laura Kim) and the Lip Glorifier, which is described as a triple threat (aka. balm, primer, and lip tint). It also comes in a gorgeous makeup bag with a print Swifties might recognize as the textile from the Oscar de la Renta dress worn by Taylor Swift at the 2021 Grammys.

Clé de Peau Beauté x Oscar de la Renta Collection

Clé de Peau Beauté Synactif Neck and Décoletté Cream

The French beauty brand is also expanding its Synactif range with the new Neck and Décoletté Cream comes with a spa-style massaging tool that aims to “support natural purification and regeneration processes for lifted, more well-defined sculpted contours.”

Synactif Neck and Décoletté Cream

U Beauty Multimodal Defender Broad Spectrum SPF 30

U Beauty’s newest launch feels like a breakthrough in science and technology. The sun protectant treatment combats past and future photodamage, simultaneously brightening, cooling, and protecting the skin. It’s meant to be worn day and night.

U Beauty Multimodal Defender Broad Spectrum SPF 30

Bare Hands The Natural Pedicure

The Natural Pedicure is Bare Hands’ sophomore product, and it’s absolutely perfect. The kit comes with a glass file that’s perfect for sloughing off dead skin and callouses and a nourishing occlusive balm to help seal in that moisture.

Bare Hands The Natural Pedicure

OUAI Candles

Your favorite hair care line has been pivoting to fragrance. If you were a fan of OUAI’s affordable perfumes, you’ll love this news. The brand is turning its fan-favorite scents into fresh and floral candles. Up first: Melrose Place and North Bondi.

Huda Beauty #BombBrows Full N’ Fluffy Fiber Gel

Fluffy brows are back! The Huda Beauty fiber gel is a soap brow upgrade. It comes in wight different colors, from warm brown to soft black.

HUDA BEAUTY #BombBrows Microshade Brow Pencil

Glow Recipe Guava Vitamin C Dark Spot Serum

Glow Recipe’s new fruity favorite is formulated with a vitamin C complex, guava seed oil and fruit extract, tranexamic acid, ferulic acid, and vitamin E. It’s the perfect cocktail to brighten your skin and fade scars and hyperpigmentation.

Glow Recipe Guava Vitamin C Dark Spot Serum

EADEM’s Milk Marvel Dark Spot Serum

EADEM’s Milk Marvel Dark Spot Serum hits Sephora this month, and if we can offer you any advice, it’s this: run, don’t walk. The formulation is a milky and nourishing vitamin C and niacinamide serum, but something about it hits different. It’s formulated with melanocytes in mind — meaning, if you have darker skin, the melanocytes in your skin are delicate and can require extra attention in the formulation requirement.

EADEM Milk Marvel Dark Spot Serum with Niacinamide and Vitamin C

SkinCeuticals Advanced Scar Control

This new ointment from SkinCeuticals is the perfect solution to treat either acne scars or those summer bug bite scars. The occlusive treatment is the perfect spot treatment to help your scars stay hydrated and moist while your body heals them.

Body by Verb

Your favorite haircare brand’s new project is body! Verb’s new body care line is out — the collection features a body wash and lotion that both have Sephora Clean formulas. 

Fur All Body Wash

The new All Body Wash from Fur cleanses and balances the skin. The pH-balanced restorative oil wash leaves you with soft, hydrated skin, and is gentle enough to use in sensitive spots like the pubic area.

Dyson SuperSonic Flyaway Attachment

The Dyson Supersonic now comes with a Flyaway Attachment (that, of course, can also be purchased separately and it’s also fully compatible with any previous models of the SuperSonic hairdryer!)

Bathing Culture Mind and Body Wash

Bathing Culture has come out with a new body wash, but the same old ethics — no new plastic and refillable packaging. And of course, ultra-nourishing formula. The new wash is formulated with ingredients like cedar, ylang-ylang, balsam, aloe, guar, and shea. 

Rare Beauty Perfect Strokes Mascara

Selena Gomez’s Rare Beauty finally has a mascara! The brand’s new volumizing mascara is an all-in-one solution to your lash needs. The brush is meant to coat each lash, giving it lift, length, curl, and volume.

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

MAC Cosmetics Mattifine Primer

MAC’s iconic Studio Fix line gets a brand new member: the Mattifine Primer. As the name suggests, the primer offers a mattifying effect and 12-hour shine, pore, and oil control. 

STUDIO FIX MATTIFINE 12HR SHINE-CONTROL PRIMER

Becky G’s Treslúce Eterno Liquid Liners

Becky G’s beauty brand Treslúce comes to you with a new trio of liquid liners in deepest black, espresso, and cobalt blue. The waterproof liner comes in a petite pen topped with a fine brush tip for perfect, precise application every time.

MAKE Pink Matter Multi Balm

MAKE’s new balm is multi-purpose and adorable. It offers a cushiony, never sticky texture and also adds hydration and locks in moisture for smooth, pillowy lips. The balm can also be used anywhere from dry patches to cuticles.

MAKE Pink Matter Multi-Balm

Hyper Skin Brightening Dark Spot Vitamin C Serum

Hyper Skin’s fan-favorite serum gives your hyperpigmentation a run for its money is finally available at Sephora. The formula works for any skin type and targets dark areas, as well as texture. To coincide with its arrival at the beauty retailer, the product is getting a new name and a new size. 

Hyper Skin Brightening Dark Spot Vitamin C Serum

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