October 17, 2021

Wins Women

Wheres Your Shopping & Women

Best Corp says AI-driven personalised magnificence the upcoming in Natural beauty 4. Podcast

2 min read

In CosmeticsDesign-Europe’s tenth Natural beauty 4. Podcast​ – a digital collection searching at how engineering and innovation will form beauty’s long term – we catch up with Wayne Liu, senior vice president and common supervisor at elegance tech major Excellent Corp. 

Wayne Liu, senior vice president and standard manager at splendor tech main Ideal Corp

In this 26-moment podcast, Liu talks about the innovations becoming created in virtual try out-on technologies and touchless natural beauty experiences and discusses what he thinks elegance makes and vendors should really be investing in these days.

Artificial Intelligence to ‘understand’ buyers additional

“I believe that that AI personalisation, the AI-driven personalisation, is definitely the, I’d say, the major opportunity,”​ Liu claimed.

“…We have to have to realize the consumer more, which AI is really good at.”

Liu mentioned the motivation for personalised splendor stretched throughout all demographics but was primarily sought following amongst Gen Z and Millennial customers due to the fact they experienced “grown up with all the technologies”.​ For the older demographic, he explained it was the work of natural beauty brand names, shops and tech specialists to set up clean and partaking choices.

Globally, prospects for AI-pushed personalised elegance have been specially higher in Western attractiveness markets like the US, he claimed, and there was increasing curiosity in Latin American markets amidst the COVID-19 pandemic.  EMEA uptake of magnificence check out-on technologies and AI-pushed personalisation systems, he mentioned, was “stable”,​ with curiosity a bit more robust in Middle Jap marketplaces.

Questioned if keep re-openings would impression the amount of chance for AI-driven personalisation, Liu mentioned no since these technologies had been transferable to an omnichannel location and however made available worth to the shopping “process”.

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