October 18, 2021

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Sally Beauty names its 1st girl CEO

3 min read

Denton-dependent Sally Splendor Holdings has its initially feminine main government officer.

Denise Paulonis, 49, a previous main economical officer at Irving-centered Michaels, arrives to Sally Elegance from Sprouts Farmers Market, where she had been CFO because February 2020.

She will realize success Chris Brickman, 56, on Oct. 1. Brickman has been CEO considering that 2012 and will stay on a consulting foundation by March “to assistance an orderly transition,” the company said.

Paulonis has been on Sally Beauty’s board considering the fact that 2018. She was at arts and crafts retailer Michaels from 2014 to 2020 and held quite a few govt positions from 2000 to 2014 at PepsiCo, McKinsey & Co. and Bank of The usa.

Sally Elegance is a wholesaler of experienced hair coloration and retailer of hair and natural beauty merchandise as a result of 5,000 shops. Brickman explained in a assertion that he believes “the most effective is but to occur for Sally Beauty.” He led the business by way of a transition that involved upgrades in its e-commerce, a modern day loyalty plan, considerable enhancements in know-how and the pandemic.

Denise Paulonis has been named president and main govt officer of Sally Natural beauty Holdings. Her start out day at the Denton-dependent firm is Oct. 1.

“As the enterprise emerges from the really hard do the job of its transformation, both of those the board and Chris agree that now is the right time for a transform in management,” mentioned Robert McMaster, chairman of Sally Natural beauty.

The board “unanimously feel Denise is the right chief to push the up coming stage of the company’s advancement,” McMaster explained.

Sally Beauty stock has obtained about 40% so much this yr as earnings and income strengthen. For the nine months finished June 30, Sally Beauty experienced an almost 13% improve in revenue to $2.88 billion from a calendar year back and more than tripled its earnings to $171.7 million.

“As a current board member, I know first-hand what a pushed workforce this is, and I could not be additional energized to hit the ground functioning,” Paulonis claimed. “We have an remarkable option to propel the business into its following chapter.”

Cowen Investigation claimed in a note Wednesday that the changeover has been in the building for some time and referred to as Paulonis “a potent strategic thinker and skilled general public company CFO.”

“Our take is that equally in-store innovation and a extra linked digital and physical expertise are very significant priorities,” Cowen stated. “Furthermore, we consider the footprint of the entire worldwide shop base should be continuously evaluated.”

1 a lot more huge obstacle faces Paulonis, Cowen reported: the vital undertaking of retaining and engaging more new Gen Z and Millennial shoppers into the brand’s business of do-it-yourself hair culture and color innovation.

Vivid hair color sales continue to bring younger customers to Sally Beauty Supply.

Paulonis will be paid out a income of $1.1 million with a focus on once-a-year reward of 150% of her salary. She will obtain a signal-on reward of $400,000, $1.45 million in limited inventory and $1 million in stock solutions. She is also eligible for a extensive-expression incentive award valued at $4.25 million.

Brickman has entered into a separation settlement that involves up to $500,000 in consulting pay out and up to 24,202 in effectiveness-dependent restricted inventory plus accelerated time-centered awards of 275,570 stock alternatives and 99,087 limited shares.

Twitter: @MariaHalkias

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