October 19, 2021

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Sephora Announces the Return of SEPHORiA With a Free of charge, One particular-of-a-Sort Interactive Virtual Property of Beauty Working experience

4 min read

SAN FRANCISCO–(Business WIRE)–Right now, Sephora is proud to announce the return of its most important and most inclusive splendor celebration of the calendar year, SEPHORiA: Virtual Home of Beauty. Beforehand held in 2018 and 2019 as a live and ticketed function, this year’s SEPHORiA will return practically with an remarkable 3D recreation-like ecosystem featuring an interactive magnificence “house” with many rooms to take a look at. This free, one-of-a-type occasion will get position on September 18 from 10AM – 1PM PST/1 – 4PM EST, with registration likely live now.

“We are thrilled to re-introduce SEPHORiA this calendar year and bring our shoppers a exceptional, ground breaking, and much more inclusive elegance experience,” reported Deborah Yeh, Chief Marketing and advertising Officer at Sephora. “In 2021, we felt it was important to have a instant of pleasure with our consumers and we’ve worked hard to recreate the exclusive SEPHORiA surroundings our consumers know and enjoy, by providing an unmatched digital encounter that they can get pleasure from cost-free, from any place. We look forward to welcoming back again shoppers into the (digital) earth of SEPHORiA.”

Attendees of this year’s SEPHORiA: Digital Home of Natural beauty will get obtain to equally live and pre-recorded content from some of Sephora’s most-liked makes, natural beauty icons, and other shock friends. Attendees can also “meet” model founders and industry experts, enjoy digital video games with prospects to acquire Sephora swag, acquire selfies in digital image booths and more.

With extra than 30 brands taking part – including several that are new to Sephora – this year’s activation capabilities five virtual rooms, which include:

  • Dwelling Theater: A highlight on Sephora’s best new solutions + models, with masterclasses and distinctive tutorials by brand founders and worldwide artists.

  • Spouse and children Place: A house for ‘real talk’ discussions and reflections, including a roundtable dialogue with previous Speed up model founders.

  • Loft: A position to link + community stay with significant micro-communities and SEPHORiA expertise on several trending splendor matters.

  • Yard: A spot to get with each other and celebrate. You by no means know who might be a part of the fun…“wink!”

Registered attendees will receive entire entry to SEPHORiA: Dwelling of Beauty content and can also opt-in to order an Expertise Package for $40 ($150+ price), with whole- and vacation-dimensions merchandise from a assortment of collaborating models. Experience Kits are offered in restricted quantities, whilst supplies last. Sponsors of this year’s SEPHORiA: Virtual Residence of Splendor incorporate Obe Health and fitness + ThirdLove, who will be offering distinctive and unique encounters for all SEPHORiA guests.

To register for SEPHORiA: Digital House of Beauty and discover a lot more about the celebration, take a look at www.Sephoria2021.com, and adhere to @Sephora and #SEPHORiA on social for updates.

*Brands coming soon to Sephora

About Sephora Americas

Considering that its debut in North America more than 20 years back, Sephora has been a leader in prestige omni-retail with the purpose of building an inviting magnificence procuring knowledge and inspiring fearlessness in our group. With the goal of offering unbiased procuring support and a individualized knowledge, Sephora invites consumers to contact and attempt 25,000 solutions from 400 diligently curated manufacturers, love services at the Attractiveness Studio and engage with expertly educated beauty advisors in far more than 500 outlets across the Americas. Clients can also encounter Sephora on the internet and by our mobile app, obtain the free-to-join Elegance Insider software and digital neighborhood, which alongside one another boost the working experience of Sephora’s passionate purchasers. Sephora has been an sector-main champion of range, inclusivity, and empowerment, guided by our longstanding firm values. In 2019, Sephora declared a new tagline and manifesto, “We Belong to One thing Stunning,” to strengthen its devotion to fostering belonging among all customers and staff and to publicly strive for a much more inclusive vision for retail in the Americas. Sephora continues to give back again to our communities and advance inclusion in our sector as a result of our Sephora Stands social effect systems. For much more information and facts, check out: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, remember to visit our Sephora newsroom or e-mail [email protected]

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