The digital-physical retail partnership – Retailing Africa

by Jonathan Hurvitz. We have observed the increase of e-commerce, the realignment of bodily suppliers and the ‘sweet spot’ in-concerning: human link and ordeals.

The increase of e-commerce, whilst accelerated by the COVID-19 pandemic, has been in organic and natural momentum for the earlier ten years, fuelled by a market that is embracing widespread digitisation and the advantage of on the internet retail. Some have termed this shift the “retail apocalypse” – in which the electronic marketplace overtakes bodily retail retailers, looking at the latter steadily bow out of relevance. But a distinct faculty of considered is that where by a model has a presence in each worlds, it is not a circumstance of one changing the other but somewhat a realignment of physical stores’ priorities and customer methods to work, in collaboration with their e-commerce counterparts.

Though e-commerce has been flourishing in a current market that is demanding more quickly gratification, increased amounts of benefit, and a wider assortment of options and possibilities, actual physical retail stores even now have numerous strengths. The human connection is one of them, in which a shopper is able to get the suggestions and thoughts of a trustworthy shop assistant, for instance, when trying on an outfit. There is also the “touch and feel” factor of a solution, such as a down cover or a silk costume, which consumers do not have when shopping online.

These are two of the 4 regions in which bodily stores are equipped to reshape them selves to

Women in Egyptian music | Music In Africa

With the official religion of Egypt being Islam, Islamic thought and doctrine has a dominant influence on social hierarchies and on governing the place of women in those hierarchies. With some Islamic scholars arguing that a woman’s voice should not be heard, women are often discouraged from pursuing a career in music, as it is not considered respectable [1].  

Women are mostly absent from the religious music scene and even banned from performing the call of prayer that can be heard echoing through Egyptian cities five times a day [2]. Censorship has a longstanding relationship with the music industry in Egypt, due to political and religious reasoning. All music officially released in Egypt must undergo a rigorous vetting process to ensure that lyrics do not offend neither the governing regime nor religion [3]. 

Works that do not receive approval are banned from being officially released at music stores or aired by government-owned radio and TV stations. However, with modern technology and the internet, more and more artists are forgoing physical music releases and focusing on digital releases, allowing them to bypass the process of obtaining government licences to release their works [4] [5]. All performers are also required to obtain licences and permits from the Musicians’ Syndicate for live performances in advance [6].

The process of receiving clearance from the censorship committee and obtaining licences to release music affects men and women alike. However, women face more censorship and policing when it comes to live performance. The Musicians’ Syndicate, which