Backstage at a fashion show is littered with high-end makeup, but the products that inspire the most devotion among pros and amateurs are, more often than not, surprisingly affordable cult favorite products with underground followings. Especially in this golden age of social media, if it can go viral online and be delivered in two days — like these Amazon beauty products, which have tens of thousands of reviews — you know you’ve discovered a gem.

Some of these fan favorites you’ll recognize as instant essentials: drugstore makeup that performs like a designer formula, the K-beauty skincare that reddit can’t stop buzzing about, and the jade roller that’s on every influencer’s feed (and probably at least one of your friends).

Other products, however, are total game changers. Some of the latest breakthroughs include conditioners that repair split ends in eight seconds flat, eyebrow tints that guarantee three days of perfectly filled arches, and a stamping eyeliner pen that draws perfectly symmetrical winged — every single time — are all clever beauty hacks you’ll wonder how you did without.

The weirder the product, the more devoted the fan base: try a scalp brush with over 100,000 ratings or magnetic false lashes that 18,000 fans were able to master, or a sheet mask for your hair that generates its own heat (and the glossiest results). Whether you’re after a targeted spot concealer that makes you look airbrushed or a natural skincare salve that can multitask, these cult beauty finds should be the next