Our initial presentation on generational diversity transpired in 1996, ideal close to the time the to start with of the Newborn Boomers begun to convert 50. It has remained a single of our most asked for matters ever given that. In advance of Covid reared its unsightly head we’d host concentrate teams with people today from various generations and hold a person-on-1 interviews to see the world by means of varied eyes. Zoom assisted when the entire world shut down and we are commencing to plan group conferences the moment yet again. A large amount has changed due to the fact March of 2020. We know that in retail anything you do has to be carried out with the purchaser in thoughts, and the buyer is constantly switching. 

We are both of those Child Boomers – born 1946-1964 – but our tales are about as opposite as they can get. Fifty percent of the Newborn Boomers are viewed as Traditional Boomers (68-76), when you see an advert hawking existence insurance and reverse mortgages, this is the group they are frequently conversing about. Numerous are retired or downsizing, and some are obtaining 2nd residences. 

In distinction, are the Boomers who make up Technology Jones (58-67) are extremely unique. In the 60s, although Traditional Boomers were being undertaking great items like hanging out at Woodstock, Gen Jones have been young children. Jonathon Pontell, who coined the identify as a sarcastic nod to “keeping up with the Joneses”, users of Gen Jones “fill …