Technology is an established essential in retail. A retail business without a point of sale system seems unthinkable. Retail technology drives growth, through enhanced customer experience and increased sales. It generates efficiency, from cost and time savings. Retailers are now building out from the core retail POS system, and integrating additional functionality. That’s when the real magic of synergy happens, creating omnichannel retail ecosystems that increase the value of their retail technology investment.
Let’s take a look at the systems that are most frequently integrated into an omnichannel retail ecosystem – mobile POS, loyalty, click and collect, and inventory management – and the very tangible benefits that retailers get when they include them in their retail technology mix.