D2C Brand name Pilgrim Raises INR 13 Cr In Collection A From Fireside Ventures And Other people

Funding to permit doubling down on R&D capabilities, broaden workforce and brand name investments

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Homegrown D2C elegance and personalized treatment brand name Pilgrim strengthened its eyesight to make borderless magnificence experiences accessible and inexpensive for 400 million Indian millennials. The modern brand name that curates international elegance traditions, on Tuesday, announced to have lifted INR 13 crore in Series A funding. The round was led by Fireside Ventures, Rukam Funds, and Boat, NoBroker, Bewakoof.com, with Dexter cash as the transaction advisor.

In a year of launch (in May 2020), Pilgrim is witnessing an ARR of INR 18 crore backed by innovation, R&D capabilities, and a disruptive offer chain.

“Pilgrim embodies a way of lifetime and not just a international array of products and solutions. It represents the journey and encounters of a modern-day millennial’s existence and hence the tagline ‘Join The Journey’. At the core of Pilgrim exists a passionate workforce that is curating ‘native’ world ordeals and not merely importing worldwide ingredients. We believe that in ‘clean beauty’ and for this reason provide a product or service range that is 100 for every cent vegan, totally free of harmful toxic compounds, and not tested on animals. This funding strengthens our perception in