Southeast Asian customers can attain accessibility to an completely curated magnificence experience in Lazada

SINGAPORE, July 26, 2021 /PRNewswire/ — Lazada, Southeast Asia’s primary eCommerce platform, and La Mer, the “No.1 Top quality Skincare Model” in Southeast Asia^[1], now introduced their partnership and start of La Mer’s formal LazMall flagship keep throughout the area^[2] – Indonesia, Malaysia, the Philippines, Singapore and Thailand. The Singapore Tremendous Brand name Opening, occurring on 12 August 2021 will offer buyers distinctive obtain to La Mer’s exquisite offline experience through the platform.

This partnership substantially expands La Mer’s strategic eCommerce visibility with customers across Southeast Asia, as shoppers ever more turn to reliable eCommerce platforms to conveniently and safely and securely purchase from luxury makes. As just one of the most anticipated luxurious natural beauty brands to start area-vast on Lazada, La Mer integrates best-in-course e-keep design and style with compelling contents and elevated digital shopping experiences to individuals. The partnership will deliver prospects to serve client segments with high expectations, discerning skin needs as nicely as gifting aspirations. The all round manufacturer and platform knowledge will be elevated by means of dynamic shopper engagement activations. This strategic partnership will enhance the leading situation of Lazada and La Mer in eCommerce platforms and quality skincare marketplaces respectively.

Emmanuelle Vernet, Vice President and Normal Manager of