At very first glance, “Poog,” a podcast about the wellness sector, appears to be a gag. The name is Goop spelled backward, immediately after all.

Kate Berlant and Jacqueline Novak, the comedians who began the podcast in November, are equivalent components irreverent and earnest on subjects like deal with yoga, colonics, optimizing one’s possible in the course of menstruation, lymphatic drainage and crystals. The premise of “Poog” is not to debunk or even reality-check wellness traits, but to playfully explore them with a curious viewers.

“I feel individuals marvel if it’s a parody for the reason that they cannot believe that we have the audacity to act that intensive about hyaluronic acid,” said Ms. Novak, 38, from her property in Hollywood.

The “hags,” as they phone on their own, have distinct locations of fascination. Ms. Novak leans towards esoterica and the metaphysical: ghosts, astral projection, out-of-physique activities, E.M.D.R. remedy and skin care, to identify a number of.

Ms. Berlant, 34, is also fascinated by skin care, along with mindfulness and foods: dairy and dairy solutions, gluten-cost-free bread, cage-cost-free eggs, microgreens, hotel buffets, spaghetti dinners and martinis (she’s a fan).

Podcasts are big small business now, and so is wellness. A study of electronic media customer habits, carried out by Edison Exploration, noted that in 2020, monthly podcast listeners in the United States topped 100 million for the to start with time. As for wellness, its sector value is approximated to be in the trillions of dollars.

Wellness is a