Canadian beauty brand Bite has just arrived in the UK, having already won over the US and Australia. To help the nation get acquainted with the brand, our beauty team has been trying out the range and have kindly picked out their must-buys.

We predict it won’t be long till the brand’s coveted products find long-term homes in British makeup bags too.

Our Senior Beauty Editor Alexandra Friend was certainly pleased to see it arrive on our shores, praising the brand for its pretty and fresh-faced results. She told us: “It’s brilliant off-duty makeup. As with other brands typically marketed to a younger audience (Glossier, anyone?) there’s a lot to be said for more mature customers borrowing their beauty from Generation Z. The textures are often lighter, the finishes look more natural and the colours are fun, modern and flattering.”

The brand identity is very much shaped around being vegan and ‘superfood-fuelled’, declaring: “We harness the power of ingredients that are rich in the stuff your skin craves—antioxidants, vitamins, minerals, fatty acids, and more—to deliver vivid colour, sensorial textures and products that make you look and feel damn good.”

A stance our Beauty Assistant Medina Azaldin sees as a more meaningful approach to the trend: “I like that despite the ‘clean’ message, they focus on what’s inside the product rather that what’s not in it.”

She also credits the brand for not letting its ethos limit its range, adding: “It’s nice to see a brand with skin-caring properties