I’m All About No-Fuss Makeup, and This New Brand Has Totally Blown Me Away

Believe me when I say that a new makeup brand has to sound seriously good for me to give it my attention. You see, the makeup market is hugely saturated with thousands of products to choose from. And as somebody who likes to spend no more than five minutes on her face each morning, I’m not a big fan of too much choice. I like makeup offerings to be clear-cut and concise—full of products that are easy to use and require no real effort, all while delivering natural-looking, your-face-but-better results.

Sadly, over recent years, brands that deliver such lineups have become harder to find, with many having spent the past 18 months cashing in on our changing beauty desires by bringing out new products almost every other week. Shopping for makeup became more and more confusing, with hundreds of products on offer all promising to do the exact same thing. But just as I was about to give up on makeup altogether, Bite Beauty launched in the UK, and everything changed.

I know this might sound a bit dramatic, but as a beauty journalist who lives and breathes no-fuss makeup formulas, I spend hours researching the very best products. I’m talking skin-perfecting bases that can be slapped on in seconds, pretty blushers that leave skin glowing, dewy lipsticks that can be swiped on without a mirror and mascara that leaves lashes looking full and fluffy with just one coating.

And throughout my hefty research, one particular brand has cropped up