Huda Kattan Is Launching a Beauty Brand Dedicated to No-Makeup Makeup

After the year we’ve had, even the most beauty-obsessed among us are taking a step back from full-coverage makeup and focusing more on the canvas beneath it all. 

Known for her best-selling makeup line Huda Beauty and skin-care line Whishful, Huda Kattan has done it again with her latest brainchild, GLOWISH. But this time, instead of letting high-pigment formulas and skin-perfecting finishes run the show, the mogul is tapping into the world of no-makeup makeup and, in true Huda form, perfecting it. 

According to Kattan, spending more time taking care of her skin led her to finally embrace the unique skin she’s in, and her goal with GLOWISH is to make that a reality for everyone. “I noticed that as I spent more time focused on my skin, I found a greater appreciation and acceptance of it. It became healthier, more even and brighter, and I felt more confident and accepting of my skin in a way I never had before. Blemishes or no blemishes, I have learned to embrace and truly respect my skin,” says the founder. “I wanted to create products that let me show that newfound confidence and the skin that I loved, not hide it away.”

With that, the brand’s debut launches are the perfect way to start. Available June 1, the fragrance-free and waterproof Multidew Skin Tint ($37) doesn’t cover the skin—it delivers a very light coverage—but enhances its natural dew with blurring and light-diffusing ingredients. Think of this as a super natural wash of