Sephora Announces the Return of SEPHORiA With a Free of charge, One particular-of-a-Sort Interactive Virtual Property of Beauty Working experience

SAN FRANCISCO–(Business WIRE)–Right now, Sephora is proud to announce the return of its most important and most inclusive splendor celebration of the calendar year, SEPHORiA: Virtual Home of Beauty. Beforehand held in 2018 and 2019 as a live and ticketed function, this year’s SEPHORiA will return practically with an remarkable 3D recreation-like ecosystem featuring an interactive magnificence “house” with many rooms to take a look at. This free, one-of-a-type occasion will get position on September 18 from 10AM – 1PM PST/1 – 4PM EST, with registration likely live now.

“We are thrilled to re-introduce SEPHORiA this calendar year and bring our shoppers a exceptional, ground breaking, and much more inclusive elegance experience,” reported Deborah Yeh, Chief Marketing and advertising Officer at Sephora. “In 2021, we felt it was important to have a instant of pleasure with our consumers and we’ve worked hard to recreate the exclusive SEPHORiA surroundings our consumers know and enjoy, by providing an unmatched digital encounter that they can get pleasure from cost-free, from any place. We look forward to welcoming back again shoppers into the (digital) earth of SEPHORiA.”

Attendees of this year’s SEPHORiA: Digital Home of Natural beauty will get obtain to equally live and pre-recorded content from some of Sephora’s most-liked makes, natural beauty icons, and other shock friends. Attendees can also “meet” model founders and industry experts, enjoy digital video games with prospects to acquire Sephora swag, acquire selfies in digital image booths and more.

With extra than 30 brands taking