About 15 decades back, after eating by yourself at a little restaurant in Southern China, I walked on to a busy city avenue and seen a younger girl sitting beside a inexperienced solid iron trash can. She was holding a sleeping toddler in one particular arm when reaching into the trash can to get kernels of rice with the other hand. She was ingesting the rice, a handful of kernels at a time. She was not begging and designed no work to set up eye speak to with any of the hundreds of men and women passing by. After observing her for a pair minutes, I wander up to her and handed her a 100 RMB bill- about $13. She appeared at me with astonishment, took the monthly bill, and went again to digging via the filthy trash can in search of random kernels of rice. I have found a great deal all through my 50+ trips to China, but for some explanation that expertise stands out in a way that is difficult to neglect. Perhaps it was witnessing these a dehumanizing act of desperation. Possibly it was pondering what would grow to be of the woman’s newborn. For whatsoever explanation, this experience induced a potent emotional response in me and stood out from anything else I experienced observed on that heat summertime evening. Welcome to today’s blog which is about standing out, or additional especially, how to make your retail POP display stand out.
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