Vibrant kohl and mood-boosting lip masks are between the new solutions serving to to steer our spirits in a happier path.
When the pandemic hit in March 2020, it felt like all the colour and joy drained out of the entire world, leaving nothing at all but grey-scale gloom. Deprived of our regular routines and actions, we sought solace in easy points like baking, gardening and elegance rituals. A brilliant lipstick for a Zoom call, a citrusy spritz to start off the day, a relaxing soak to ease into the evening… These all turned tiny but a lot desired doses of dopamine.
Colour cosmetics took a hard hit in 2020 — with makeup product sales down 33 % — but folks did not abandon beauty totally. For some, makeup grew to become a reminder of their pre-pandemic life, and for some others, it held the promise of far better times forward. Magnificence grew to become a connective thread, and makes took take note, changing their item choices to reflect a new mission of spreading pleasure. Some new brands even launched for the duration of the pandemic, with the goal of lifting spirits.
In February, Kulfi designed its debut with a vibrant featuring of kajal (kohl) eyeliners. “Joy is a central pillar of our model identification,” shares founder Priyanka Ganjoo. The phrase “kulfi” refers to a sweet South Asian frozen dessert.