In CosmeticsDesign-Europe’s tenth Natural beauty 4. Podcast​ – a digital collection searching at how engineering and innovation will form beauty’s long term – we catch up with Wayne Liu, senior vice president and common supervisor at elegance tech major Excellent Corp. 

In this 26-moment podcast, Liu talks about the innovations becoming created in virtual try out-on technologies and touchless natural beauty experiences and discusses what he thinks elegance makes and vendors should really be investing in these days.

Artificial Intelligence to ‘understand’ buyers additional​

“I believe that that AI personalisation, the AI-driven personalisation, is definitely the, I’d say, the major opportunity,”​ Liu claimed.

“…We have to have to realize the consumer more, which AI is really good at.”​

Liu mentioned the motivation for personalised splendor stretched throughout all demographics but was primarily sought following amongst Gen Z and Millennial customers due to the fact they experienced “grown up with all the technologies”.​ For the older demographic, he explained it was the work of natural beauty brand names, shops and tech specialists to set up clean and partaking choices.

Globally, prospects for AI-pushed personalised elegance have been specially higher in Western attractiveness markets like the US, he claimed, and there was increasing curiosity in Latin American markets amidst the COVID-19 pandemic.  EMEA uptake of magnificence check out-on technologies and AI-pushed personalisation systems, he mentioned, was “stable”,​ with curiosity a bit more