Mustang is one particular of the most well-known trademarks all above the earth and biggest manufacturer of custom made denims. This manufacturer has a full search technique and also produces denim and leather-based jackets, skirts and dresses, pullovers, underwear, footwear, equipment and fragrance. Mustang creations are favored and worn by numerous celebrities, for instance, John Bon Jovi, Scorpions and Bjork.
The history of the model began in 1932 when a manufacturing facility was proven by Luis Hermann to manufacture uniforms for employees. On the other hand, postwar Germany was in ruins and no person was intrigued in the development of textile field. The new everyday living of the brand name commenced in 1949, when the new firm’s owner, Albert Zefranek created up his brain to begin production denims. This selection was revolutionary, because till then denim marketplace was a fiefdom of Individuals. The first jeans sewn by Mustang ended up the spitting impression of primary tailor made jeans produced in the United states. The future action Mr. Zefranek designed was the enhancement of his production range. 1953 he offered the initially model of jeans designed specifically for girls and in 1955 he experimented with velvet jeans. 1958 is the 12 months when the name of the new trademark – Mustang – appeared. From now on denims are made of high-quality American denim in Germany.
In 1961 Albert Zefranek was the initial 1 to produce extend denims. And he was in the suitable place at the suitable time, for in the finish of the 60s jeans period started off. Jeans grew to become a image of new technology and new way of life. Marketing strategies of Mustang brand exhibit seminude beauties, responding to triumphant march of sexual revolution.
In 1980 jeans by Mustang can by now defy level of competition with American brand names Levi’s and Wrangler on domestic current market. Besides, a person forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian international locations. The brand’s collection was divided into 3 themes: “Manner”, “Basic principles” and “Modern Classics”. Yuppies of the 80s set velvet jeans out of trend, delivering a considerable stroke to the organization, an necessary component of which was concentrated on producing velvet. Nonetheless, this situation helps Albert Zefranek to concentrate on classical custom made denims products. He starts off to cooperate with Italian designers. And renowned couturiers begin to exhibit interest for tailored denim.
In 1990 the son of Albert Zefranek, Heiner, turns into the owner of Mustang model. He inherits the helm of his father and will make the trademark even far more profitable all more than the entire world. These days it is an worldwide model which manufactures 20 000 pairs of denims a day and combines classics with the most revolutionary ideas in vogue. Mustang will make denim clothes for those people who want to reveal their way of living and emotions in their glance. The company’s slogan “Legitimate design will never ever die” speaks for alone.