Popstar Niall Horan has spoken about his marketing campaign to make golfing additional inclusive for women and gals.
In an job interview with Telegraph Activity, Horan described how he was hoping to modify the perception of golf and enable the sport attractiveness to a mass current market. The Irishman now balances his time as a popstar with his purpose at the helm of expertise company Modest! Golfing.
Horan explained how he wished to tap into an audience of younger women, possessing previously carried out so as just one of 5 singers in the wildly prosperous boyband 1 Direction.
“Whatever young girls are into is typically carrying out fairly very well – no matter whether it be manner, activity or tunes,” Horan stated. “They are a potent group historically and even far more so now. I observed it with the band and now with my new music – when ladies get passionate about one thing, they definitely give every little thing to it.
“You see it on-line – the more youthful technology rather significantly run social media and corporates pay attention to them. That is why I truly feel we can attempt to get rid of the stigmas all around golfing with the aid of younger women. If a modest for every cent of the 60 million persons who abide by me can pick up a golfing club, we have fifty percent a probability.”
Horan mentioned he felt golfing was viewed about the globe as a “rich man’s sport”, a perception that “even comes down to the garments or the state club culture”.
“It is about allowing men and women know it isn’t essentially like that, or if there is a thing we can adjust. There are many points that more than a lengthy interval of time can transform. The needle is never ever going to quickly shift. But I think women are a really impressive element of starting off that process.”
The 27-calendar year-aged disputed the claim that women’s golfing did not have “superstars”, citing Modest! Golf’s consumer Leona Maguire, who arrived at a occupation-significant of 63rd in the environment rankings final month. He also named Nelly Korda and Jessica Korda, who both of those engage in on the LPGA Tour. Nelly Korda not too long ago won this year’s Women’s PGA Championship.
“They are like the new Williams sisters,” Horan stated of the Korda siblings. “They just need to have to be revealed off.”
For now, Horan is striving to establish gender equality in golf by major by illustration. Modest! Golfing is presenting this month’s Globe Invitational, which delivers male and feminine rivals equal prize pots of £1.08 million.
Immediately after that, the women’s golf calendar proceeds with the Women’s Scottish Open up, the Women’s Open and the Solheim Cup.