The Dark Side of Coupon Extensions


Customers now want deals, and coupon extensions are a trouble-cost-free way to get them. Our estimate indicates around 10 per cent of on the internet consumers use coupon extensions to help save income when searching on the net. 

Many thanks to the shift in purchaser preference to on the internet buying, eCommerce retailers are embracing coupon extensions as an essential element of their coupon marketing tactic. By providing coupon codes, online companies can tackle price-sensitive buyers, improve engagement and travel revenue.

Even though coupon extensions produce huge gains to buyers, they can also cause a couple complications for eCommerce merchants. 

In this report, we share a few worries that emphasize the countereffect coupon extensions have on on the net corporations.

Coupon extensions are browser extensions shoppers set up to locate and use coupon codes and cashback delivers at checkout. It allows consumers get the ideal offer doable and help save income when they make a purchase. 

  • 88% of customers use discount coupons for buying [*]
  • 17% of on the net buyers have a coupon-acquiring browser extension [*]
  • 51% of customers desire receiving coupons and discount rates on their cellular products [*]

They also help eCommerce merchants convert extra site visitors into consumers and improve the site’s conversion charges. Coupon extension vendors this sort of as Honey, Cash A person Purchasing, and Rakuten seize 82.64% of the industry share.

Even though coupon extensions show up to posture by themselves as affiliate platforms to assist merchants raise their online small business,