When Chunk Attractiveness announced it would be discontinuing most of its line final calendar year in purchase to develop into absolutely vegan, make-up fans everywhere mourned the decline of their favorite lipstick. Amuse Bouche, the Canadian brand’s famously food items-grade lippie released in 2011, had realized cult-standing in the natural beauty planet thanks to its buttery texture and gorgeously flattering shades.

Given that generating the shift to vegan formulas, Bite has debuted a slew of new solutions, even venturing into the eye and complexion classes. And whilst these launches are admittedly terrific (the mascara is severely intellect-blowing), the manufacturer had however to release a substitute for the product or service that put it on the map.

“It’s pretty tough to generate a vegan lipstick that really performs,” points out Charlotte Cleary, director of worldwide advertising and marketing for Chunk Elegance. In truth, it took the study and growth crew 3 complete decades to finally get it ideal.

The end result is Electrical power Transfer, a matte finish lipstick no cost of the animal-derived elements found in lots of common formulation, which include beeswax, lanolin and carmine (a.k.a. red pigment acquired from insects). “I’ve identified that most matte lipsticks I’ve attempted are inclined to dry out your lips or give you that type of flaky feeling, which we definitely wished to steer clear of,” claims Cleary. To do that, Bite infused the lipstick with conditioning cocoa butter. 

The other key substances contain tapioca pearls and fatty acid waxes,