A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. 

As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely a platform, content is the real ignition engine that fuels the entire digital platform. 

However, if you have content but you don’t know how to amplify it, there’d be no results; if you have an audience, but you have no idea how to develop your content, again there’d be no results. 

Content strategy plays a crucial role in maintaining a sync between your brand and the audience. Millions of businesses have been able to increase their industry authority, develop a brand’s voice, and improve customer conversion rate with proper planning. 

To set up a content marketing strategy for your social media platform, you need to have the following conditions pre-fulfilled. So your brand will have a strong marketing base to develop the content strategy and generate faster leads.

Let’s check out these prerequisites:

Prerequisites to Advance Your Content Marketing Strategy

1. Set Your Business Goals

Your business goals define the “what” and “why” factors of your content marketing strategy. Let’s say you have a fishing business. Your business goal is to generate XX revenue by promoting your new range of fishing rods among the age group of 20-45 and encouraging them to take a trip to Rhode Island (RI).